Marketing Techniques to Take Your Business to the Next Level - Men's Gear

Marketing Techniques to Take Your Business to the Next Level - Men's Gear


Marketing Techniques to Take Your Business to the Next Level - Men's Gear

Posted: 28 Sep 2020 08:20 AM PDT

Marketing for a business can be a very tricky thing. Especially if you are first starting out and trying to get yourself off the ground. While there are traditional routes to go down, such as printed and television advertisements, it's good to step outside of the box if you want to make your brand recognizable. In this article, we are going to take a look at some unique marketing techniques that can take your business to the next level. Sound interesting? Then keep on reading!

Customizable uniforms

While you can choose to let your employees wear whatever they want, a great and effective way to advertise your brand is to get customizable uniforms. By embellishing them with your logo, customers will be able to locate them easier, and when they walk around, it's easy free advertising! It's generally quite cost affordable, and you can even choose from a range of different designs. You can get uniform polo shirts here by clicking the link.

Referral programs

Sometimes it can be challenging to expand your company to new clients or customers, which is why referral programs are a great choice. By rewarding your customers for signing up another member, you can grow your base while still being loyal to your original clients. It might be something like a 20% off voucher for you and a friend when you recommend them etc. Check out these super creative referral program ideas for more information!

Influencers

While you might already know about some social media marketing methods, influencers could be one thing that slipped your mind. These individuals can help promote your products to their fan base through exciting videos and posts. While the price of this marketing technique does vary, it's extremely popular for beauty industry brands. Check out these other ways to make a killer digital marketing strategy so that you can expand your customer reach and take advantage of the many benefits of the internet.

Giveaways

Everybody likes free stuff, so one great way to market your business is to host some giveaways! You can do this either online or in-store to help grow your number of customers. It could be a product that you use or even a free service. While you obviously can't go doing this every single week (especially if you are a small business), it's still a great way to encourage more activity on your social media accounts.

Brand collaboration

While it is always better to be cautious when collaborating with different brands, it can be a great way to boost both of your sales. By coming up with a unique idea, you are getting the opportunity to expand to their customers, while they get the chance to expand to yours. However, you want to make sure that you are both getting a good deal; otherwise, things can get a little complicated, especially in the legal department.

Contests

Just like posting a giveaway, contests are another great way to encourage more responses to your social media account. It not only provides an exciting hype but the more people who share your posts, the more people will see it. It could be a competition for the cutest pet or even the best COVID-19 quarantine haircut. You can really get creative with the ideas here!

Loyalty programs

Holding on to existing customers is just as important as finding new ones, and loyalty programs are a great way to do both. By providing certain benefits to those that frequently use your business, they are more likely to recommend you to others. You might consider offering them exclusive discounts, or even a free gift every now and then. One of the most common loyalty program examples would be the coffee cards that offer you a freebie after a certain amount of purchases.

Statistics, charts, and infographics

Sometimes, long blog articles and pages of information aren't the best way to inform customers about your products. In today's world, many people are visual and prefer sweet and short descriptions. To keep things interesting, try and turn your data into infographics, charts, and statistics. This way, potential customers can learn about your company, without all the extra effort.

By using unique marketing methods as shown above, and of course, comparing them to your business goals and customers, you should hopefully be able to expand your company and move towards the next level. While it might seem challenging at first, it's important that you keep on trying and seeing what works for you. Every business is different, and all have various marketing plans to help them grow. Good luck!

Cream of Wheat to Drop Black Chef From Packaging, Company Says - The New York Times

Posted: 27 Sep 2020 08:36 AM PDT

The Black chef will no longer appear on Cream of Wheat packaging where he was the face of the brand for more than a century, the product's parent company announced in a decision that comes three months after it vowed to re-evaluate its marketing to ensure it did not "inadvertently contribute to systemic racism."

"For years, the image of an African-American chef appeared on our Cream of Wheat packaging," the company, B&G Foods, said on Thursday. Although research suggests the image may be based on an actual chef from Chicago, "it reminds some consumers of earlier depictions they find offensive," the company said.

It is not immediately clear when the change will take effect.

Cream of Wheat, which depicts a smiling Black man in a white uniform worn by chefs, has not changed much since its debut in the late 19th century. The character was named "Rastus," a pejorative term for Black men, and he was once depicted as a barely literate cook who did not know what vitamins were.

The chef's face changed in the mid-1920s when a Chicago waiter was asked to pose in a chef's hat, said Gregory D. Smithers, a professor of history at Virginia Commonwealth University in Richmond. He said the waiter, identified by some scholars as Frank White, was paid $5 and no royalties.

"In that the Cream of Wheat 'chef' exploited a racist caricature that perpetuated stereotypes of African-American people in subservient forms of employment, and in the service of white people, the imagery needs to be confined to the dustbin of history," Professor Smithers said.

B&G Foods was one of several food companies to announce in June that it would re-evaluate the racial undertones of its brands after widespread protests set off by the killing of George Floyd in Minneapolis renewed the focus on images that the companies had used for decades to sell their products.

"We understand there are concerns regarding the chef image," B&G said in June in announcing a review of its packaging.

Mars Inc. announced on Sept. 23 that it would change the name of its Uncle Ben's rice products to Ben's Original and remove the image of its once namesake. The image of Uncle Ben, an older, smiling Black man wearing a bow tie, has long drawn criticism for perpetuating a stereotype of Black subservience.

In June, Quaker Oats, which is owned by PepsiCo, said it would rename and rebrand its Aunt Jemima pancake mix and syrup, which also has drawn criticism for its portrayal of its title icon as a racist stereotype of a Black slave.

Also in June, the maker of Eskimo Pie, the 100-year-old chocolate-covered ice cream treat, said it would retire that brand name, and ConAgra Brands, the maker of Mrs. Butterworth's pancake syrup, said it would re-evaluate its products. Critics have long associated the shape of the Mrs. Butterworth's bottle, a ConAgra product, with the mammy, a caricature of Black women as subservient to white people.

"It's a bit late, but better late than never," said Todd Boyd, a professor of cinema and media studies at USC School of Cinematic Arts in Los Angeles, and the Katherine and Frank Price endowed chair for the study of race and popular culture. "These images are from another era. They were always problematic but until recently there wouldn't have been the pushback to these images that has evolved over time."

Isolated changes to brands like Cream of Wheat may seem like small gestures, he said on Saturday, but it's important to view the changes as part of the bigger picture.

"When you talk about racism — structural, system and institutional — it's never been just one thing," he said. "It's representative of a society built around certain ideas and certain images. Taking the stereotypical image of a Black servant off the Cream of Wheat boxes isn't going to end systemic racism tomorrow, but it's part of a larger series of myths, thoughts and ideas that combined have the ability to change perceptions."

Art, Fashion, Sex: Richard Avedon’s Bohemian Coming of Age - Vanity Fair

Posted: 28 Sep 2020 04:00 AM PDT

It became clear to the Bassman-Himmels soon enough that Dick's relationship with Doe was one of romantic affection but not of physical passion, and Cherry Grove offered temptations that were exotic and deeply thrilling, yet, for Dick, ultimately terrifying. "Paul and I were free spirits, and there were dunes," Bassman said, explaining that she and Paul would lie around naked, sometimes alone, sometimes with other friends, and everybody would run down to the water with abandon and swim. She remembers Dick and Doe being shy and abashed, taking almost half the summer before they felt comfortable enough to shed their inhibitions and, finally, most of their clothes. "I still have pictures of them, at least in my head: Dick and Doe running down the beach in their jeans looking like two boys, arms around each other. She was a beautiful girl and not masculine in any way, but they were both slim and young, looking like brother and sister."

Cherry Grove attracted artists, writers, actors, and young theater producers, a place where conventional rules and mainstream thinking was actively—if theatrically—derided. It was a place where every stanza of the Cole Porter song "Anything Goes," written in the previous decade, would make a suitable anthem. The artist's collective PaJaMa, for example—which consisted of the painter Paul Cadmus, who was the lover of Jared French, and French's wife, Margaret Hoening (PaJaMa deriving from the first two letters of their first names), along with another ménage a trois, George Platt Lynes, Monroe Wheeler, and Glenway Wescott—spent many summers in the nearby Fire Island community of Saltaire. Lynes was for years a photographer at Vogue and thought to be, in contemporary parlance, the quintessential urbane gay man of his era. He lived in a closeted bubble of privilege protected by a traditionally stylish public veneer, surrounding himself with a group of artists, writers, and attractive dancers from the New York City Ballet (cofounded by his friend Lincoln Kirstein). He regularly hosted parties in his Park Avenue apartment, reputed to be as elegant as they were orgiastic.

Lynes would make many photographs of PaJaMa at Cherry Grove, some of them posing in the nude, positioned against the architectural framework of the lifeguard stands along the beach. "We walked to Cherry Grove when the sand was hard," Cadmus remembered. "We'd go to check out the gay life there." Wescott, the poet and novelist, offered this glimpse of the scene in his journal: "Just beyond these bungalows, just over the dunes, there lies heavenly landscape, sandscape, with delights of the flesh and the weather more selfish than anything in the world. Friday night when we arrived they took me down to the beach, the harvest Moon had just risen. It seemed to have come up terribly excited, like a bull into an arena."

Bassman described Cherry Grove as "a very gay community, but at that time also very literary, you know, a lot of producers and directors and poets—Auden—people like that." Dick would soon photograph W.H. Auden at his house in Cherry Grove—where Auden's good friend Christopher Isherwood, author of The Berlin Stories, would sometimes visit. The artist Pavel Tchelitchew had a house there with his lover, Charles Henri Ford; Janet Flanner summered there, as did Benjamin Britten and his lover, Peter Pears. Writer Truman Capote was a regular visitor, as was playwright Tennessee Williams. Among the weekend guests who stayed with Dick and Doe and Lily and Paul were the photographer Karl Bissinger, whose romantic partner, Johnny Nicholson, would open Café Nicholson, on East 58th Street in the city, which became a popular gathering spot for the so-called New Bohemians, including Williams, Tanaquil Le Clercq, Donald Windham, Buffie Johnson, and Gore Vidal, the group famously documented in an alfresco photograph for Flair magazine. Leonard Gershe, a young playwright whom Dick got to know while in the merchant marine, shared the house with them one summer. He would go on to write a play called Wedding Day, modeled on the Avedons, that would become the 1957 hit movie Funny Face, starring Fred Astaire as Dick (Avery) and Audrey Hepburn, a sometime Avedon model, as Jo, based on Doe. William Alexander MacDonald III, a decorator, would come out and stay too; as Bassman recalled: "He always made champagne eggs on the kerosene stove."

Gillum to open new downtown Chillicothe boutique dedicated to 'Alpha' women - Chillicothe Gazette

Posted: 28 Sep 2020 04:01 AM PDT

CLOSE

CHILLICOTHE — If you can't find her behind the pine at Steiner's Speakeasy or representing Ward 6 at Chillicothe City Council, you may still be able to find Tara Gillum downtown — just at her new women's gift boutique.

Dedicated to the "alpha" woman, Gillum's second downtown business honors the inspiring women she's met while traveling and in her own community as well as her own accomplishments. Located at 17. S. Paint Street, next to The AOH Salon, Alpha Femme Boutique is a by women, for women shop. The store features handmade jewelry and soaps, novelty gifts, lingerie and more.

"The goal of the store is to offer things that will make other women feel strong and confident," Gillum said. "You can find things for yourself, you can find things for your friends and if you aren't sure, we can find things for you."

Despite no prior experience in retail, Gillum's interest in starting this business actually formed from her own love of shopping and the connections she made in the bar industry. 

To find musicians to perform at Steiner's, Gillum often spends time at music festivals. There, she meets a slew of interesting characters. The connections she's formed, particularly with other female business owners, led her to want to create a place where others could have similar experiences. 

"I wish that it made sense to do this at Steiner's but I want a business that's about me helping the friends I've met along the way," said Gillum.

While this idea is one that's been floating around for a while, Gillum made it official during the first of the year. She found a space and began developing her concept. But in March, the coronavirus pandemic started.

Gillum was torn. She already had one business to worry about and she had to consider if opening a second was reckless. At one point, Kayla Simmons, owner of The AOH Salon and of the building, told Gillum that she could back out.

But her heart was set on it. And the permission to postpone the store only served as motivation to Gillum.

"It feels weird to be opening something at this time but it also felt wrong to hold off," she said. "COVID taught me to think outside of the walls."

And so she began shopping to create Alpha. At the start, she focused on finding furniture items that fit the aesthetic she was going for. Then, she started looking for merchandise for the store.

Gillum contacted female artisans from all over the state and region to see if they would be interested in selling their own products in her shop. With their help, she'll be selling jewelry crafted out of unique items, necklaces made from gemstones and earrings shaped like notable female figures. There will also be homemade bath and body products, too.

"It's been a blessing and a hurdle," she said. "With small, handmade shops it takes longer to make products and with COVID I learned it takes longer for packages to get here."

Upon opening, nearly 90% of the store will feature items created by women-owned small businesses.

However, for some products like the Golden Girls candle set, red lipstick print sunglasses or royal purple teddies, it's nearly impossible to find female merchants. Although someday Gillum believes it may be possible.

Throughout Alpha Femme Boutique, customers will be able to find stationary items like cards, notebooks, pens and even coloring books based on popular television shows. There will also be the female artisans' items, featured at the front of the shop. Towards the back, in a more private area, customers can browse cozy loungewear and intimate lingerie. Gillum said it was important for her that the boutique was size inclusive and sizes small to XXXXL will be carried.

While most of the products in the store are geared toward women, there are a few candle and bath scents targeted for men. Additionally, Alpha will be offering customers the opportunity to create their own client profiles and wish lists. That way, if their partner comes in to shop for them, they'll have a better idea of where to start.

Alpha Femme Boutique will be opening its doors early October at its South Paint Street location. The store will be closed on Monday and open around noon each day. To accommodate those who work, Gillum said she plans to remain open until 8 p.m. throughout the week.

For others considering diving into a new business or getting more involved with their community, Gillum hopes to show people that they can do it, too.

"I get these ideas and I get excited about things that I want to try," she said. "I legitimately love all that I'm involved in. Otherwise, I wouldn't do it."

Have a story tip or comment? Contact Toria at tbarnhart@gannett.com or 740-349-1106. Follow her on Twitter @ToriaBarnhart.

Read or Share this story: https://www.chillicothegazette.com/story/news/2020/09/28/gillum-open-new-downtown-boutique-dedicated-alpha-women/3482913001/

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